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Smartcards in healthcare
By HBS Consulting
“Healthcare alone is almost non-existing anymore. It
would be a mistake in the smartcard industry if people were exclusively
focused on healthcare. The definite trend today is egovernment. If you
contact a major smartcard manufacturer you will not find people in charge of
healthcare in these corporations.” So says a vice president at one of the
smartcard manufacturers.
But is this true? Certainly, a quick visit to the
websites of the major manufacturers reveals much emphasis on egovernment. In
general you have to navigate a few levels of the site before you even find
the word healthcare. Even industry body Eurosmart no longer splits out
healthcare card figures from egovernment and ID card figures.
Yet HBS’s research for its report on the use of
smartcards in healthcare suggests a market of over 200m smart health cards
in Europe alone over the next five years. That may not be in the league of
banking or GSM volumes but it is not negligible. The recent decision by the
European Commission to mandate the introduction of a card-based replacement
to the E111 form, facilitating cross-border healthcare, should mean
significant smartcard volumes too. So what’s going on?
Perhaps the question is one of semantics. After all,
in virtually every country bar the United States, healthcare is a
substantially state-run or state-funded function. So a healthcare card is a
sub-class of egovernment card. Yet manufacturers seem to be promoting the
idea of a multi-application egovernment card, good for everything from
health to driving licences to evoting.
Well, perhaps not evoting. Most of these
multi-application government or ID card systems are being sold outside of
Europe to countries such as Oman, United Arab Emirates, Bahrain, Macau, and
Hong Kong. The systems are being sold as ID card programmes with healthcare
as an option to be added at a later date. That is certainly the case for the
contract that Gemplus, for example, has with the Sultanate of Oman.
Malaysia’s ID card already contains health data. The system to be launched
over the next year in Thailand will combine health and ID. Manufacturers
admit that non-European countries in general find it easier to launch
technologically advanced ID card systems than do European countries with a
tradition of concern about civil liberties and data privacy.
Nonetheless, some European countries are going down
this path too. Belgium is soon to launch a smart ID card. Healthcare
functions, currently dealt with in a limited way by the SIS social security
card system, are likely to move to this new card over the next few years.
Italy was certainly planning to put healthcare functions on its new
smart/optical ID card, although a change of Health Minister now means that
there’s a chance it may launch a separate health card system instead.
Romania will put health functionality on its new ID card system. There are
discussions going on in France too about whether the SESAM-Vitale system,
currently contemplating an upgrade to highly secure and more expensive PKI
functionality, should share card real estate with the planned French ID card
system, which will also use PKI. The UK’s much threatened entitlement card
system is as much about controlling people’s access to state-provided
services such as the NHS as it is about providing ID for national security
purposes.
Even in the commercial world, issuing
multi-application cards is fraught with difficulty. There are questions to
answer about branding, about responsibility for issuing cards and for
replacing lost and stolen cards. This is unlikely to be any different in the
world of government applications. Identity cards are often issued by the
Ministry of the Interior or by the police, whereas health cards would
normally be the responsibility of the Ministry of Health. Is it clear to the
cardholder whether they should complain to their doctor or to their police
station if the card is lost or stolen?
If a health application is going to be added later to
a card, should that be reflected on the card’s artwork from the outset? If
not, how can it be added? Adhesive plastic stickers is the answer that many
European countries may arrive at when it comes to adding European health
insurance data to national health cards. Jan van Arkel, Co Chair e-Europe
Smart Card Charter comments that when issuing [health insurance] cards it is
difficult enough to try to negotiate between health insurers and healthcare
providers — adding in additional interests can only make this worse.
Public opinion might also be unhappy with the idea of
dealing with the police on health-related matters. The Dutch National
Chipcard Platform did some research in the Netherlands that showed public
reluctance about healthcare functions on multi-application cards during the
late 1990s. This prejudice is likely to outweigh the desire to reduce wallet
congestion.
“People in general are not
that keen on having health data mixed with other cards. If you ask people if
they object to having health data or health insurance information on a
banking card or on a national ID card, the answer in general is that they do
not favour such a combination. People are accustomed to having large
quantities of cards and they would like functional combinations.”
Jan van Arkel, Co Chair e-Europe Smart Card Charter.
Public concerns about health data being visible to
non-health professionals can often be resolved with sufficient information
about card technology. In particular, multi-application technologies such as
Java Card are designed to ring-fence data from different applications. Java
Card also makes it easy to add further applications to the card once it is
out in the hands of the public, without having to recall the card.
Manufacturers say that Java Card is becoming the de
facto standard for government applications, although rival multi-application
system MULTOS is used in the Hong Kong and Macau programmes. In the
healthcare sector the major system using Java Card at this point is
Taiwan’s, although the US Department of Defense card uses Java Card too.
One of the reasons that card manufacturers like to
promote multi-application systems is that they use more advanced cards that
cost more. There is a price difference of several euro per card between the
sort of low-end memory card currently in use in the German and Belgian
health insurance systems and the high-end Java Card being used in Taiwan.
Another way of combining healthcare functionality with
other applications on a card might be to look at the commercial sector. In
some applications this could make very good sense. For example, a programme
like the UK’s Occupational Health Smart Card system will see hospital
doctors carrying a smartcard around while they are on duty. It could well
make sense to add building access or a cashless canteen application or even
a vending machine purse to that sort of card.
In the United States, where health cards will be
issued by insurance providers or HMOs rather than the government, the
potential for commercial co-operation is higher. Sun Microsystems who own
the Java Card multi-application technology are promoting the idea that
insurers could sell card space to pharmacy chains for loyalty applications.
That way, all the insurees of insurer X are rewarded for filling their
prescriptions only at branches of pharmacy Y.
It couldn’t happen over here. Or could it? British
Home Secretary David Blunkett has already floated the idea of having banks
share card space with (and fund) the Entitlement Card. In the Netherlands,
Dutch banks Rabobank and ABN Amro are investigating offering secure sign-on
cards using the bank sector EMV protocol for sign on to non-bank networks
including health networks.
There are problems, though, with this type of
state–private co-operation. What. for example. would happen to a shared card
if commercial privileges (for example credit facilities) were withdrawn? In
Britain, where automated teller machines swallow bank cards after three
incorrect PIN attempts, losing access to your identity or healthcare card
until the bank sees fit to return it could pose problems. In addition, would
a government be happy for its cards to carry the Visa or MasterCard brand?
And vice versa?
The one existing system where this combination does
exist (alongside yet further applications) is the multi-application, social
benefits card pilot launched in Moscow by the Bank of Moscow. The system is
used by pensioners, students and other state aid recipients and gives access
to social benefits including healthcare and free public transport. It also
carries a Visa debit application.
However, perhaps people who think about
multi-applications in terms of sharing card space are looking in the wrong
direction. Van Arkel has another suggestion. “There’s more interest in
looking to sharing infrastructure — a combined card reader in the home or
something like that”, he says. This avoids arguments over branding issues.
That opens up the possibility of leveraging either the bank infrastructure,
using ATMs perhaps to make healthcare appointments, or bank-provided
smartcard readers at home. The other alternative is the smartcard reader in
everyone’s pocket — the GSM phone.
At present though, in Europe, as the report shows, the
emphasis is on healthcare alone and the only multi-application we are likely
to see in the next few years is a plastic E111 sticker on the back of a
national health smartcard.
HBS Consulting
Contact:
Elzbieta Jurkiewicz
Project Manager
HBS Consulting
149 Grosvenor Rd
London SW1 3JY
UK
13 January 2004
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